About

Founded in British Columbia in 2006, Reel Green™ is a strategic initiative of the BC Film Commission at Creative BC. It unites Canada’s motion picture industry to reduce environmental impacts by providing practical tools and fostering strategic collaboration between the industry, government, and the local economy.

Reel Green™ is committed to empowering productions to adopt innovative, sustainable practices. Through education, engagement, and resources, we aim to minimize environmental impacts and inspire leadership in sustainable production within B.C.

Our Vision

A thriving motion picture industry in B.C. that promotes environmental stewardship and encourages an empowered workforce.

Our Mission

To drive the adoption of sustainable practices in the motion picture industry, contributing to a healthier planet and a resilient film community.

Committees

Portable Electric

Clean Energy Committee

Supports the implementation of clean energy sources to reduce the motion picture industry’s consumption of fossil fuels.

Learn more

Urbanjacks

Circular Economy

Engages with industry stakeholders, vendors, and crew to discuss barriers and solutions to adopting a circular business model to reduce the industry’s carbon footprint.

Learn more

Columbia Shuswap

National Committee

Reel Green™ is a national leader in sustainable production efforts across Canada.

Learn more

Governance

Reel Green™ operates under the guidance of an Advisory Committee composed of industry stakeholders, government organizations and other leaders in sustainability. This committee collaborates with Creative BC to oversee the Strategic Plan, ensure program goals are met, and provide input and resources. All funding is directed toward program development and delivery, with a focus on efficiency and broad industry representation. Regular committee meetings track progress, refine strategies, and maintain accountability.

Read Our Strategic Plan