Do It For The Culture Festival

Returning for a third year to the Okanagan region, and organized by local artist and event management company and label The 100 Collective, this three-day industry event in Kelowna, B.C., is curated for underrepresented artists who create music of Black origin.

Both a festival and a conference, highlights will include artist and industry development workshops across multiple venues, keynote speakers, and opportunities for artists to build relationships with industry representatives.

The Festival includes 3 nights of programming with over 15 artists, including some of Canada’s most exciting hip-hop and R&B stars, as well as the hottest emerging talent BC has to offer.

This event has been supported by Amplify BC’s Music Industry Initiatives program.

Learn more and register.